Contact:   Jenn Ocampo 
Marketing Director 
jenn@cynopsis.com

Cynopsis Announces Webinar on The Latest Strategies for Maximizing and Monetizing Mobile Engagement

The webinar takes place on Tuesday, October 30 from 1:30 to 3:00 p.m. EST.

New York, NY (October 1, 2018) – It’s crucial to keep pace in a whiplash-inducing landscape in which fast load speed and easy interface are just the beginning. That’s why Cynopsis is hosting the October 30 webinar, The Latest Strategies for Maximizing and Monetizing Mobile Engagement, exploring the solutions now available to content creators, buyers, and sellers to make the most of mobile.

Lynn Leahey, Editorial Director for Cynopsis, will lead the discussion with speakers Bobby LaCivita, Sr. Director of Research & Measurement for Group Nine Media; Marinn Jackson, Head of Premium Sales Strategy for Oath; and Hetal Patel, Head of Sales Research & Insights at Vox Media.

The session will allow for real time Q&As to ensure specific questions are answered. During the interactive webinar, attendees will learn:
• How to make engagement personal (namely for Millennials)
• Strategies for a better user experience
• Tools like games and rewards to increase engagement
• Voice search tactics
• How to integrate location into your game plan – and track results

Register your team for the Cynopsis webinar, “The Latest Strategies for Maximizing and Monetizing Mobile Engagement.” All attendees will receive full access to speaker presentations for 1 year. Tuition is based on location, not number of participants, so each registration site can have multiple participants for one low price. Questions? Contact Trish Pihonak at trish@cynopsis.com.

About Cynopsis:

Cynopsis is what the TV industry reads first every day. The Cynopsis family of products includes the media industry's most-read daily, Cynopsis, plus sister daily Cynopsis Sports; weekly eSports, the Cynopsis Jobs board and special reports. Serving TV, agency and brand professionals, Cynopsis Media produces conferences, webinars, and awards programs that are second to none. Find out more at cynopsis.com.

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