Digiday_DBS_Wrapup

5 Things we learned, a few things we saw and more

Whether you're selling beauty accessories or chicken fingers, it's all about modernizing the shopping experience for today's retailer. We looked at how some of the leaders in the space are doing exactly that at last week's Digiday Retail Summit. Check out the rundown.

Digiday senior reporter Hilary Milnes with five things we learned

Customers are people
Employees are people, too
Don't be everywhere
Mobile isn't everything
How to build a small but mighty social team

Want more from Digiday events?

Check out the Digiday Content Marketing Summit from August 23 - 25 in Park City, Utah.
Get more of the latest insights from the world of fashion and luxury at the Glossy Forum 2016 this fall in New York City.
Don't miss your chance to enter the Digiday Awards. Beat the regular deadline of July 14.

Check out the full gallery of shots from this week here.

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Digiday Retail Summit coverage on Digiday.com

Retailers' favorite channels for branded content
by Hilary Milnes
Retailers are creating content that they think their customers want to read. Strategies for distributing that content differ. We asked Digiday Retail Summit attendees to share the channels that perform best for the content they're putting out there.

Challenge Board Confessions: When programmatic gets problematic
by Hilary Milnes
Attendees at the Digiday Retail Summit in Nashville shared the biggest obstacle they're currently facing within their companies for the Digiday challenge board. The main takeaways: attribution is difficult to track across channels, communicating a strong brand story that customers connect with is the struggle of social media, and data overload is real.

SEEN @ #DigidayDRS

Thanks to @crystalstewart919, @srahj23, @m_singraber and @jana_steals for sharing

OVERHEARD AT #DIGIDAYDRS

Olga Kay | ‏@OlgaKay
Take away from #DigidayDRS
If your e-commerce store is not set up for voice search - you are in trouble.
*Adding Voice search this month.

‏‏Amie Hutton Crawford | @AmieHCrawford
Data means nothing without curiosity, spend time following the path you didn't intend to find - Kelly Goldston @ELOQUII #DigidayDRS

Natasha Shumny | ‏‏@NatashaShumny
Decentralized the instagram at @westelm - every store runs their own channel with growing pains says Mo #DigidayDRS

iProspect |‏‏ @iProspect
In the next five years 50% of searches will be from images and voice. Is your website ready? #DigidayDRS ^AC

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