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* This chart and data were pulled from eMarketer’s US Parents 2020 report. Purchase the report here to get immediate access to the full analysis. |
Think life will be unidyllic for many parents as the country struggles out of the COVID-19 lockdown and into a recession? You’re right. The pandemic has been a testing time for parents, and the recession will be worse for many. But the even-more-grim reality is that lots of parents have been struggling anyway.
With most parents in the labor force, the interplay of work and family is a source of tension. And women are particularly vulnerable to seeing their careers derailed when they have kids. |
- Work/life struggles have taken on an added dimension during the pandemic as many parents are working at home — often while overseeing distance learning for kids whose schools are closed. In Ipsos polling fielded for Newsy in April 2020, 47% of fathers and 31% of mothers agreed that their kids are impacting their ability to work.
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- The situation has been especially tricky for working parents of kids in the 6-to-12 age range, said Virginia Lennon, senior vice president at Ipsos Media Development. “If you think about it, those kids are too old for school not to matter but too young to look after themselves fully.” And, she noted, work itself these days may ...
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| This is just a preview of the information and insights you'll find in the US Parents 2020 report by eMarketer. Purchase the report today for $995 to access the full analysis. |
