MORNING SCOOP

Molson Coors execs speak from the heart, United brings back Biscoff cookies, and Dunkin’ turns to bacon

Also: Many communicators are focusing on organic growth, shelter dogs campaign highlights adversity, where PR pros like to network, and more.

BRIGHTER WRITER

5 common grammatical errors in modern writing

For those who didn’t clamor to diagram sentences in Mrs. Pickering’s English class, some basics of syntax and structure can be elusive. Here are a few stumbling blocks to sidestep.

INFOGRAPHICS

Infographic: Important retargeting statistics you should know

You have one chance to make a first impression, but your ability to reach your target audience again and again can make the difference in a crowded digital environment.

CRISIS COMMUNICATIONS

As coronavirus spreads, how should employers respond?

The virus continues its grim march around the world, but panic is not in anyone’s interest. Here’s how communicators should respond.

BRAND JOURNALISM

Takeaways from ‘Survivor’ for engaging your audience

The enduring reality show offers lessons for brand managers and other communicators.

MORNING SCOOP

Health care communicatiors scramble to address COVID-19 case in California; Disney, Coca-Cola, JetBlue and more respond to outbreak; and Smithsonian releases 2.8M images

Also: A Facebook Live gaffe enlivens a weather report, what makes a company’s reputation, Ragan’s 2020 Salary and Workplace Culture Survey, and more.

THE WORKPLACE

Report: PR pros love a challenge, a clear mission and a decent wage

Ragan’s 2020 Salary and Workplace Culture Survey reveals how communicators rate their compensation, bonuses and workplace perks as well as the factors that lead to job satisfaction.

THE WORKPLACE

Study: Are your employees fibbing on their résumés?

Probably! A new report finds staffers of all generations bend the truth. Read on to learn about common CV fabrications, and to uncover interesting motivations for professional prevarications.

A DAY IN THE LIFE

How Swerve PR’s Kimia Moslemi stays focused

This pro mixes new school and old school to keep track of a jam-packed day on the job, all while leaving time for her extracurriculars. Her advice: Remember that PR is about relationships.

PR DAILY AWARDS

Calling all CSR champions

PR Daily’s Corporate Social Responsibility Awards will recognize the best campaigns, projects and initiatives. Don’t miss the March 20 entry deadline.

PR INDUSTRY

How PR pros should consider race

As communicators take a closer look at conversations about inclusion, diversity and race, some organizations have used Black History Month to have important conversations.

PR INDUSTRY

Why PR pros should worry about ‘Dark PR’

Some practitioners are taking opposition research tactics perfected in the political arena into the marketplace. Despite the ethical and legal perils, some are taking a calculated risk.

MORNING SCOOP

Disney, Salesforce and Mastercard chiefs exit; Jif and Giphy partner to end the ‘GIF’ debate; and Walmart merges e-commerce and traditional teams

Also: Webinars elevate marketing campaigns, music industry revenue skyrockets via streaming, Shamrock Shake marks 50 years, and more.

MARKETING

The marketer’s guide to writing content for Gen Z

Keep pieces pithy and poignant, and demonstrate your commitment to privacy.