Foodwise | May 10, 2024 | View as Webpage

How Farmers and Food Makers Balance Motherhood and Business Ownership

“The perspective of being a mother and working in a professional setting is often overlooked,” says Raquel Goldman, a mother of four and founder of Norte54. All parents are familiar with the creativity, flexibility, and patience required to raise children, but what does it look like to balance this duty with running a food or farm business? This week, hear from Raquel, Jen Musty of Batter Bakery, and Sara Evett (shown above, left, with her daughter Cleo and aunt Sandi) of McGinnis Ranch. 

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This Week's Picks

Radish sprouts | Asparagus | Tulips | Oysters | Daikon radish | English peas | Almond milk | Little Gem lettuce | Artichokes | Bachelor buttons

See more picks

Farmers Market Treats for Mother's Day


Nothing says “I ❤ you, Mom” like locally grown bouquets and delicious treats from the farmers market! Check out our ideas for pampering mom, from a homemade brunch and handcrafted sweets to a home spa kit from Foodwise farmers markets.

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Pop-Ups on the Plaza on Check, Please! Bay Area


KQED's Cecilia Phillips stopped by our last Pop-Ups on the Plaza in March to try bites from a few Black women food makers, and she shared her finds on a new episode of Check, Please! Bay Area.

Watch the episode

Meet Our Team: Naomi Webb


Meet one of the newest members of our team, Naomi Webb, the Foodwise Teens Education Coordinator. "I love to be in a learning environment and all things food! I love to see the students try new things and discover foods they’ve never tasted before," says Naomi.

Meet Naomi

Oyster Mushroom Chowder


At the Foodwise Classroom, Jason Smith of Far West Fungi shared this warming recipe for a vegetarian mushroom chowder.

Try the recipe

Ferry Plaza Farmers Market: Featured Vendors

Early Stone Fruit Is Here at Blossom Bluff Orchards

On Saturday, pick up Certified Organic tree fruit like Earlitreat peaches and Persian plums from Blossom Bluff, a family farm in Parlier.

Meet Blossom Bluff Orchards

La Cocina Pop-Up:

Suyos Peruvian Catering

Through Suyos, chef and owner Norka Hernandez serves up delicious Peruvian plates and desserts. Visit her at the La Cocina booth on Saturdays this May.

Meet Suyos

Mission Community Market: Featured Vendors

Flavorful Snacks and Spreads at Winters Fruit Tree

On Thursdays in the Mission, and Saturdays at the Ferry Plaza, visit Winters Fruit Tree for nuts and nut butters, and look forward to stone fruit.

Meet Winters Fruit Tree

Pick Up Plant-Based Pakistani Cuisine by Roti

At Roti's stand in the Mission on Thursdays and at the Ferry Plaza on Saturdays, you’ll find naans, chutneys, curries, pickles, daals, and more.

Meet Roti

Community Happenings

Lamb Jam Restaurant Month | May 1-31 | SF


CAAMFest | May 9-19 | SF and Oakland


Bhangra & Beats Night Market | May 10 | SF


Mother's Day at The People's Garden | May 12 | SF


Foodwise Demo: Aruna Lee, Volcano Kimchi | May 18 | SF


Santa Cruz Permaculture Farm Strawberry Festival | May 18 | Santa Cruz


Slow Money Farm Fest 2024 | May 18 | Brentwood


Tierra Vegetables Farm Dinner | May 25 | Santa Rosa


Pop-Ups on the Plaza: Juneteenth on the Waterfront | June 1 | SF


Foodwise Volunteer Orientation at the Ferry Plaza Farmers Market | June 8 | SF


Foodwise Demo: Mario Ishii Hernandez, Frog Hollow Farm | June 15 | SF


Foodwise Summer Bash | July 14 | SF

Market Updates

This is the most up-to-date info about this week's seller attendance at the time of publication. Please check in at the Foodwise Info Booth for any last-minute changes.


Ferry Plaza Farmers Market: Saturday, 8am-2pm | May 11

La Cocina Pop-Up: Suyos

Mandela Partners Pop-Up:Hella Juiced

Returning: Aedan Fermented Foods, Chef Sarah Germany, Devil's Gulch Ranch, Downtown Bakery, Far West Fungi, Gumbo Social, Kashiwase Farms, Maison Nico, Mark 'n Mike's, Proyecto Diaz Coffee, SF Chickenbox, Tomales Farmstead Creamery, Winters Fruit Tree, Wise Goat Organics

Out: Capay Mills, Devoto Gardens and Orchards, Everything Under the Sun


Ferry Plaza Farmers Market: Tuesday, 10am-2pm | May 14

En2Action's Ujamaa Kitchen Pop-Up: The Real Big Mamas

Returning: Nucha Empanadas

Out: Everything Under the Sun


Ferry Plaza Farmers Market: Thursday, 10am-2pm | May 16

En2Action's Ujamaa Kitchen Pop-Up: Wright's Delights, Soul Ties


Mission Community Market: Thursday, 3pm-7pm | May 16

Returning: Delightful Foods, Jen Kindell

Visit foodwise.org for seasonality charts, recipes, and more!


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Ferry Plaza Farmers MarketSat 8am-2pm | Tue & Thu 10am-2pm

Mission Community Market | Thu 3-7pm

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