For decades, Barnum's Animals packaging depicted lions, tigers and bears in cages. That stops today. The Mondel?z International cracker brand has a new illustration on its packaging, showing animals free and in the wild. "At more than 115 years old, Barnum's Animals crackers is one of the oldest brands in our portfolio," wrote Kimberly Fontes,...
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August 22, 2018
Morning Digest
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Mondelēz Redesigned Barnum’s Animals Crackers Packaging, Removed Cages to ‘Make the Brand Relevant’
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