The Amazon Effect (On Payments) The âAmazon Effectâ was a term reserved for retailers caught in the riptide of Amazonâs influence over how and where consumers shop. Karen Webster says that thereâs another Amazon Effect that could be far more disruptive, well, if youâre a digital wallet, that is. The Amazon Effect on Payments, Webster says, is where Amazon and its sprawling Alexa ecosystem makes it easier for any brand and any consumer to meet and do business anywhere â and harder for digital wallets to get in on that opportunity. Well, harder for all but maybe one of those wallets (maybe). Read More... |