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Advertising & Branding
October 31, 2016
>From the cutest werewolf to a very popular Bob Greenberg costume
By Tim Nudd
Happy Halloween!
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And harnessed Twitter to grow the Black Lives Matter movement
By Kristina Monllos
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Brandshare Content From Salesforce
Secrets to success
Wonderful Halos tries out some scare tactics
By David Gianatasio
Social video will make up 50% of publisher's revenue
By Lauren Johnson
They enjoy both apps, but not equally
By Christopher Heine
Since its debut in 2010, Instagram has accrued an impressive 300 million daily users. But with the ascendancy of 4-year-old Snapchat, which now boasts 150 million fans and counting, Instagram is looking over its ...
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Closing the gap between man and machine
By David Shing
Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers.
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ANA survey reveals 80% of companies rely on it
By Katie Richards
How essential is data in any marketer's relationship with an agency? According to a new study from the Association of National Advertisers, data plays a key part of that relationship, with 80 percent of marketers ...
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The 2 units pitched as one partnership
By Patrick Coffee
General Mills has picked a unit comprised of both 72andSunny and innovation shop Redscout as its lead agency in the U.S. after an extended review. The second portion of the review, which will establish a separate ...
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Throwback to the most famous political spot ever
By Tim Nudd
Fifty-two years after she appeared, as a 3-year-old, in the most famous political campaign commercial ever made, Monique Luiz is back—and the subject once again is nuclear weapons.
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Food and booking capabilities are key
By Carrie Cummings
Comfort and ease have always been high priorities for business travelers, and as technology continues to penetrate every aspect of consumers' lives, they have more options to make trips as seamless as possible. A ...
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