It’s exciting to hear about new AI tools and updates and to imagine how super-powered marketers can use them. That’s why our weekly genAI roundup keeps going strong. When it comes to adoption, however, monitoring is crucial.
Today, in the rundown of HubSpot’s March release, we see how managers can monitor AI use in email campaigns. The HubSpot update includes a filter that identifies emails created with AI assistance and allows the team to measure the email’s performance. This feature is sure to help with testing and learning as genAI is adopted more widely across marketing functions.
HubSpot’s practical integration of AI capabilities is also a good reason why Google parent Alphabet is thinking about acquiring it. And in other news, LinkedIn introduces CTV ads for B2B marketers.
Chris Wood
Editor
