Sure, demons, monsters and villains aren't exactly the most upstanding citizens. But even they blanch at the evilness of some satellite and phone companies in this amusing new campaign by creative agency Something Different for Charter Communications' Spectrum cable brand. David Shane of O Positive directed four spots that are rolling out over the next...
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Brand Marketing Daily
April 17, 2017
David Shane scares up the laughs for for Spectrum
By Tim Nudd
Sure, demons, monsters and villains aren't exactly the most upstanding citizens. But even they blanch at the evilness of some satellite and phone companies in this amusing new campaign by creative agency Something Different for Charter Communications' Spectrum cable brand. David Shane of O Positive directed four spots that are rolling out over the next...
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Two agency creatives dream up #PepsiCAN
By Tim Nudd
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Customer experience can make or break your business
Brings on a group creative director and head of integrated production
By Erik Oster
It's a powerful signal that companies care about doing what’s right
By Phil Schraeder
Quantcast uses search to break down audience data
By Emma Bazilian
While digital campaigns can be targeted to consumers with uber-specific interests, television advertising, in comparison, can sometimes feel like a shot in the dark. Sure, we know that an ad that runs during The Bachelor will reach a largely female audience, but what if a brand wants to reach millennial women with a passion for...
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New owner is betting big on it
By Robert Klara
On the evening of Feb. 26 at Oakland's Oracle Arena, Stephen Curry scored 27 points, helping the Golden State Warriors annihilate the Brooklyn Nets 112-95. But the most memorable shot Curry took that night actually wasn't during the game. It was during a second-half timeout when a fan came down to the court to play...
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A curiously universal fable
By Angela Natividad
Despite (or maybe thanks to) years of inculcation by Cadbury Creme Egg ads, we've never thought much about how strange the concept of the Easter Bunny is. Who is this bunny that clucks like a chicken and lays eggs made of chocolate? Thankfully, an ad from Germany is about to demystify the legend for us....
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Peter Mears comes from Initiative
By Patrick Coffee
Havas Group has hired longtime agency veteran Peter Mears to oversee its global network of media agencies in the newly created role of chief operating officer. He will now oversee the operations of all Havas media offices around the world, supporting local leadership and contributing to both client strategy and new business efforts. Mears reports...
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You've got to have priorities
By David Kiefaber
Not since Johnny Dangerously have curse words been suggested the way Fox Premium's new "Son of a Binge" ad does it. Each of the fargin' bastages in this spot behaves rudely or irresponsibly because Fox Premium's can't-miss binge-able programming is just that good. To be a true "son of a binge," one must prioritize binge...
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Making doors great again
By Angela Natividad
Doors. We touch them and walk through them multiple times a day, but they aren't something we think all that much about ... unless one doesn't open properly, or worse, slams in our faces. For its client Diplomat, a door supplier, Swedish agency Det faced a challenge: How do you make people care enough about...
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