June Monthly Briefing: Staying Relevant Our views on what matters |
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Businesses are on a quest to stay relevant and, as much as possible, ahead of the game.
Our leading article explores how relevance is increasingly important, but also increasingly complex. It illustrates with fascinating examples how businesses need to stay connected, appropriate and authentic.
On authenticity, don’t miss the discussion on which companies are promoting their genuine alignment to LGBTQ+ activism, and which are simply changing with the seasons.
Our story on BrewDog is a stark reminder of how the reputation bubble can burst if you forget transparency is an ally, not just a nice-to-have.
On the other hand, our story on Wells Fargo’s Banking Inclusion Initiative focuses on how the bank is staying relevant through innovating its core product offering, and this is positioning it as a leader in the sector.
And while on leadership, what do you make of the G7 announcements on corporate tax? Is it time to wake up and smell the coffee, as our article suggests? |
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|  | The bubble reputation: a lesson for sustainability folk Where corporate reputation is concerned, facts count. Transparency is an ally, not just a nice-to-have. Read More |
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 | Wells Fargo: Has the penny dropped on what it means to stay relevant? The Banking Inclusion Initiative has helped position Wells Fargo as a much-needed corporate leader, focusing on inclusion for underserved communities. |
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 | Authentic change or Rainbow Capitalism? Which companies are promoting their genuine alignment to LGBTQ+ activism, and which are simply changing with the seasons? Read More |
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 | How to stay relevant Being relevant has always been a must for business, and when we think of companies that demonstrated relevance, many examples come to mind. Read More |
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 | Fair taxation – time to stop skirting the issue What is the right basis for calculating tax on company profits in different countries? Read more |
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 | In Focus with Petco Welcome to the latest edition of our “In Focus with” conversation series. In this episode we explored the opportunities and challenges in developing a unique product sustainability standard as part of a comprehensive ESG strategy. Watch here |
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