Response biases make it difficult to create good surveys. Follow these tips to counteract 10 of the major survey response biases and improve your survey data.
The only realistic design strategy is to cater to the actual people who use your product, instead of designing for an idealized super-user who knows more and is more motivated than the real audience.
Considering 3 main antipersonas in your design process can prevent much misuse or other grief which would undermine the user experience after the product is released.
Most prospective university students have four main questions, but choosing which schools to apply to is a very challenging process for them.
4 min video
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Have a UX question for Don Norman or Jakob Nielsen? For Nielsen Norman Group's 25-year anniversary we are crowdsourcing questions (or topics) from the UX community for our founders to discuss in upcoming videos on our NN/g YouTube channel. Submit your UX question here: https://lnkd.in/e7wy3mUa
