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| | News & Analysis on Food & Beverage Development - North America |
Mood food for mental wellbeing â How can industry capitalize?
While consumers have long turned to food for emotional comfort, what they are reaching for is changing. Rather than just reaching for indulgent and nostalgic foods as a coping mechanism during difficult times, consumers increasingly are reaching for natural, healthier products to proactively support their emotional and mental wellbeing. From adaptogens, nootropics and botanicals to pro- and pre-biotics that support the gut-brain axis, we explore what types of foods, beverages and ingredients consumers lean on for emotional support and how consumer brands are incorporating them in products and talking about them in marketing. | |
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Letter from the editor: What is the opportunity for mood-boosting foods, beverages? Many Americans are eating their feelings or turning to drink to manage their mood, but that isnât necessarily bad as innovative manufacturers leverage nootropics, adaptogens and botanicals alongside packaging and branding to create products that proactively and positively support consumersâ emotional and mental wellbeing... Watch now
When function meets convenience: how mood foods are shaping F&B NPD High quality nutrients â from vitamins and minerals to botanical extracts â drive consumersâ purchasing decisions, while the line between function and form continues to blur as brands develop foods and beverages that deliver targeted health benefits and enhanced experiences, according to data from CPG Radar and Spate... Read
Video: Relaxation, mood-support foods focus on the âother sideâ of functional A good night's sleep could be a functional product away, as consumers swap their alcoholic nightcap for a nonalcoholic option or their favorite comfort food to ease their mind after a long day, Scott Dicker, director of insights at SPINS told FoodNavigator-USA during a video interview... Watch now
Soup-To-Nuts Podcast: Consumers increasingly turn to food for âemotional wellnessâ Emotional wellbeing is emerging as a top health concern for consumers across the generations, according to new research by the Hartman Group, which also found an increasing portion of people prefer to manage their moods with food, beverages and supplements than over-the-counter and non-prescription medications... Listen now
On-the-go functionality: Snack brands like Mood Bars blend brain-boosting benefits, convenience Consumer demands for on-the-go functionality are fueling growth in the nascent mood-support snack bar, with brands like Mood Bars and others differentiating themselves in a crowded category with the help of brain-boosting ingredients... Read
Innovative brands awaken the sleep-support food & beverage set with function, flavor & convenience A third of American adults consider sleep one of their top three health priorities, and while most of them prioritize behavioral and lifestyle strategies to fall and stay asleep, there is an opportunity for ânaturally helpfulâ and âfunctionalâ food and beverages to provide support, according to new research from The Hartman Group... Read
Navigating regulatory claims for mood foods & functional ingredients Brands marketing foods and ingredients for mood management must navigate a complex regulatory landscape by understanding functional claims, relying on strong scientific evidence and staying informed on emerging trends to market their products effectively and compliantly, according to experts... Read
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