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| The pups are back to rescue your phone battery By Christopher Heine Mophie, the maker of battery-charging smartphone cases, hopes to learn it's more than just a pup at garnering South by Southwest Interactive attention. Read more » |
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| Gustavo Martinez denies allegations in agency PR chief's discrimination suit By Patrick Coffee |
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| Broad marketing campaign for Season 7 By Jason Lynch |
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| Rokkan creates charming spots and plenty of GIFs By Katie Richards |
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| Conference hasn't yet 'jumped the shark' By Kristina Monllos South by Southwest has always been a haven for creatives who want to market themselves. And while the sorts of creatives flocking to the Austin, Texas, conference have shifted over the years and ... Read more » |
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| Meerkat highlights challenges of being a conference darling By Lauren Johnson A year ago, livestreaming app Meerkat made a splash as one of the latest major startups to break out at South by Southwest Interactive. But with growing competition in live video from behemoths Twitter and ... Read more » |
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| A tempting message of greed falls on deaf ears By Tim Nudd Don't tell millennials your wise old fable about making a fortune through capitalism. They value more intangible things—like guzzling soda made by one of the world's biggest corporations. Read more » |
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| Featured Jobs | | United Church Funds New York City, NY | | Various, Inc. Campbell, California (US) | | 360i with the Dentsu Aegis Network New York City, New York (US) | | Magnetic New York City, New York (US) | | The Optical Society Washington D.C. | | |
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| But it's not trying to compete with Instagram By Kristina Monllos Want to experience your own memory, only augmented? It's possible at South by Southwest. To launch its new visual storytelling app, Kodak Moments, Kodak Alaris created an activation in which passersby can be ... Read more » |
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| ESPN site uses data for first branded content By Christine Birkner The first native ad effort for FiveThirtyEight, ESPN's data-focused politics and sports site, fittingly showcases the science behind how athletes and fans move using research from Degree. Read more » |
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| The hotelier's look is based on living well By Christine Birkner As a brand, Westin has a history of focusing on wellness, dating back to the launch of its "heavenly bed" in 1999. It's continuing that tradition this week by launching a new visual identity centered on ... Read more » |
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