While a tomato-headed character swings a pickaxe to destroy a freezer in Fortnite's fictitious burger joint Durr Burger, a team of Wendy's social media strategists engages in a live chat with thousands of viewers. The fast-food brand is "waging a war on frozen beef" and has taken the battle to Twitch by streaming games of...
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April 02, 2019
Digital & Tech Daily
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Why More and More Brands Are Getting Into the Streaming Game on Twitch
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