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WardsAuto Dealer 5
 

APRIL 27, 2018

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Hey there. Welcome to the WardsAuto Dealer 5 for TGIF April 27. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

1.

More and more people, regardless of credit scores, get a loan prequalification first, then select from a range of vehicles priced within that financing. A WardsAuto Q&A  looks into that trend.

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2.

Saying “you can see the gaps from the moon,” a vehicle teardown specialist is no fan of the fit-and-finish of the Tesla Model 3 EV. He points out the flaws.

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Designing your VDPs to Drive More Deals
In an era of rapidly evolving consumer expectations and increased online competition, your Vehicle Details Pages need to do more than engage shoppers, they need to drive deals by creating a transparent and trustworthy experience. Making this transition requires an in-depth understanding of online user experience and the latest design research. Sign up for this May 3rd webinar now!

3.

You want luxury. We'll give you luxury. The new Mercedes-Maybach Vision Ultimate Luxury concept vehicle is unveiled.

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4.

In a free WardsAuto webinar on Thursday May 3 at 2 p.m. ET/11 a.m. PT, Jon Ferry of Dealer.com, will outline the latest UX practices, share emerging consumer shopping preferences and explore how data and research make it possible to create better digital vehicle details pages.To register, click here.

Full article

5.

Now for the latest dealer news from CBT Automotive .

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...