What's the best way for a brand to understand its consumers' behaviour and maximize its marketing effectiveness?
For Molson Coors Canada, it's anthropology.
Check out a can't-miss in-depth discussion on how Molson Coors is using anthropology to get valuable insights into their consumers. Be one of the first to hear about the work the brand has been doing from Molson's Marc Bertrand and noted anthropologist Johanna Faigelman.
