Leading economists weigh in at NAR's Real Estate Forecast Summit on what to expect for home sales, mortgage rates, home prices and more in the year ahead.

Anthony Iannarino outlines a strategy for sales professionals to enhance their consultative approach by possessing more experience and knowledge than clients. "If you want to score points with your contacts, you can distinguish yourself by sharing the trends and shifts that affect their business," Iannarino writes.

LinkedIn has partnered with VidMob to analyze 13,600 creative assets, revealing trends that enhance engagement. Ads focusing on AI benefits rather than the technology, authentic emotional content and the use of bold colors are key to standing out in LinkedIn's feed.

Zillow Chief Economist Skylar Olsen says real estate professionals should expect a nod toward buyers but some obstacles to overcome.

Actor Sylvester Stallone has bought a residence in East Hampton, N.Y., for $24.95 million. The home, designed by James Michael Howard and McAlpine Tankersley Architecture, features custom furnishings, a heated pool and extensive landscaping. Listing agents were Paul Brennan and Martha Gundersen of Douglas Elliman and Gary DePersia of the Corcoran Group; James Petrie of Compass represented Stallone.

Automation and AI are becoming increasingly crucial for industrial real estate tenants, a CommercialEdge report finds. Logistics companies and retailers are upgrading their networks to integrate these technologies, driven by the need to support e-commerce growth now that the supply chain has stabilized.

Research from LinkedIn shows that 20% of Gen Z workers have not had a direct conversation with colleagues over 50 in the past year, highlighting a gap in intergenerational communication. On the other end, 40% of workers over 55 have not spoken to Gen Z colleagues. LinkedIn's Charlotte Davies suggests reverse mentoring as a way to bridge this gap.

Municipal financing structures and faster approvals could help the country to address the shortfall of housing supply in the U.S., says David O'Reilly, CEO of Howard Hughes Corp. "The breaking point in terms of home prices coming down is going to be tied to how quickly mortgage rates come down," O'Reilly says.

The Federal Reserve is anticipated to cut interest rates by 25 basis points at its meeting next week. Investors are almost certain of this move, placing more emphasis on the updated economic projections that will accompany the decision and help detail how much further the Fed plans to reduce rates in 2025 and possibly into 2026.

Outgoing Treasury Secretary Janet Yellen says the U.S. economy is on the right track, citing a strong recovery from the pandemic and legislative achievements such as the bipartisan infrastructure law and the Inflation Reduction Act. Yellen also notes a shift in her views on trade, acknowledging the downsides of free trade with China.