"It was more of a blip": Although a number of advertisers made a fuss about pulling their ads off YouTube, ads from these brands are still appearing there, and ad spend on the platform has remained stable.
After treating it as an afterthought for years, magazine publishers are now embracing brand licensing as they try to replace their declining print advertising revenues.
Apple has announced it will soon offer podcast creators basic audience analytics, but that still won't put podcasting on the same plane as most other digital media for advertisers.
"You'll end up with higher costs because you've been bidding against yourself." Lenovo's Gary Milner warned marketers against using too many demand-side platforms at the Digiday Programmatic Marketing Summit in Scottsdale, Arizona.
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