Only during these unprecedented times, would the ad community welcome a president who has said he will look to intensify regulating the digital sector, upend data collection practices and raise taxes. President Joe Biden doesn’t come bearing gifts to the ad industry in the same way his predecessor did, but his vision for privacy, consumer protections and antitrust issues could be a net gain for most of its stakeholders. At least that’s the hope based on Biden’s outline of the future. Read more below. Other things to know about | | |
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| | | | | The ad industry will try to convince legislators that advertising and digital communication are central to economic recovery. | | |
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howdy! | DTC Era | | | | One DTC company is moving away from Facebook and Instagram as the need to diversify media plans continues to heat up. | | |
| Sponsored by Twitter | | | | Launching a marketing campaign during a time of slow growth can give campaigns a boost in visibility. According to a 2009 Nielsen study, brands that launched (or relaunched) in a time of downturn experienced 15–25 percent greater excess share of voice growth than the general average growth. | | |
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howdy! | Future of Work | | | | Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. | | |
| Sponsored by Adobe | | | | Join Adobe, Scotiabank Digital and Digiday, February 25, 2021, at 4 p.m. ET, as they discuss why businesses need a streamlined process for future-proofing the data governance process. | | |
howdy! | Brands in Culture | | | | President Biden’s plan, as proposed in July, would set aside $400 billion for government purchases of American-made goods. | | |
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| Sponsored by Tubi | | | | Download this new report that explores how viewers are shifting away from cable and satellite subscriptions. Experts unpack why video advertising budgets are increasingly prioritizing streaming platforms and how reduced ad fatigue and increased incremental reach will be key to maximizing brand impact and conversion in 2021. | | |
howdy! | Publishing in the Platform Era | | | | An increasing number of companies, including media organizations, are turning to SPACs as a non-traditional means of taking their companies public. | | |
howdy! | Brands in Culture | | | | As the U.S. presidential inauguration comes to pass, marketers are increasingly aware that what they buy has an impact on society. | | |
| Publishing in the Platform Era | | | | Future PLC's huge database of user behavior and shopping habits is what CEO Zillah Byng-Thorne said helped the company grow over the past year. |
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