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| The brand and the DJ amassed 42 million views in 24 hours By Marty Swant Major Lazer teamed up with Bacardi this summer to make a Snapchat lens that let users be the stars of their own music videos. During a post-campaign case study released today, Bacardi and Snapchat found that the interactive music content was widely popular, with all users who watched it totaling 29 years of viewing time... Read more » |
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| The brand worked with Jimmy Fallon to create a new flavor By Lauren Johnson |
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| Promoted Content by AppNexus | | Lessons from campaign targeting |
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| 26 percent of U.S. adults get news from two or more social media sites By David Cohen |
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| The three most-mentioned Astros were Jose Altuve, Yulieski Gurriel and Alex Bregman By David Cohen |
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| Place your votes in Adweek's Readers' Choice Awards By Adweek Staff Did you finally succumb to Spectacles? Does Amazon Echo rule your household? Are you holding out for the iPhone X? Tell us what tech innovation blew your mind in 2017. Now's your chance to vote for your favorites in our annual Hot List Readers' Choice Poll. Vote as many times as you'd like beginning Sept.... Read more » |
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