Good morning Marketer, let’s get serious. 

Gender discrimination and harassment still exists – especially in tech. A new report from the non-profit Women Who Tech, which surveyed over 1,000 tech employees, found that more than 40% of women founders and women in tech continue to be harassed, despite the #MeToo movement. 

The report also found that 38% of white women founders and 44% of women of color founders were harassed by potential investors – and that nearly half were told they would raise more money if they were a man.

With so much overlap between marketing and tech sectors, marketers are uniquely positioned to continue challenging the status quo and addressing issues of equity and diversity in the workplace. Unsure of where to start? Here’s our list of recommended readings: 

• Actionable ways to drive diversity, equity and inclusion in your marketing organization
• Women of Martech organization aims to lift the voices of women in our community
• How to advance Black leaders in martech
• How to set up employee resource groups 

Happy reading! Let’s go make some progress.

Taylor Peterson,
Deputy Editor

 
 
 

3 ways intent data can connect brands to real buyers

MarTech Today’s Editorial Director Kim Davis and John Steinert, CMO of TechTarget, will discuss how relationship building has changed in the era of COVID and how intent data is playing a critical role in successfully connecting brands to real buyers. In this webinar, they’ll dive into 3 ways that intent data at the opt-in prospect level can help you succeed in today’s landscape.

RSVP Today »

 
Social Shorts
 

Celebs sit out Facebook and Instagram. And?

The Kim Kardashian effect has come to the Stop Hate for Profit campaign against Facebook. The reality star announced she was joining the 24-hour celebrity-driven sit-out. She put out a call to her followers to join her in freezing their Instagram and Facebook accounts for the day Wednesday, saying, “… I can’t sit by and stay silent while these platforms continue to allow the spreading of hate, propaganda and misinformation – created by groups to sow division and split America apart….” Dozens of other celebrities participated in the Instagram Freeze. 

Why we care. The July advertiser boycott this summer had limited impact on Facebook’s business or practices. Despite ample press and a stock drop yesterday that likely had more to do with news of a possible antitrust suit in the U.S., the overall effect of this short boycott will be but a minor blip for the company. As of mid-afternoon ET yesterday, there were just 12.4K posts using #StopHateForProfit on Instagram and 26K people posting about it on Facebook.

 

What does the future of martech look like?

Find out October 6-8, at MarTech. 80+ tactic-rich sessions, empowering keynotes, virtual networking… it’s all here.

See the agenda »

 
 
 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader.

Facebook’s first AR glasses will be Ray-Bans, coming next year – The Verge

Amazon Music Joins Podcasting Fray – WSJ – Wall Street Journal

AI ethics groups are repeating one of society’s classic mistakes – MIT Technology Review

Exclusive: AT&T considers cellphone plans subsidized by ads – Reuters

Amazon starts selling Twitch ad inventory programmatically – Mobile Marketer