| More Than Mustaches: Using Cloud to Grow Men’s Health Research | | Nearly 1.3 million men are diagnosed with prostate cancer each year. The Movember Foundation is fighting to keep more of these men alive by funding research. A critical activity is encouraging participants to host local events—such as the just-completed month of mustache growing—to raise money and build awareness. Having upgraded to Oracle Eloqua, Movember’s marketers can now tailor messages to, say, hockey fans in Canada “in a few clicks,” says Movember’s Paige McCallum. Watch the video. |
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| | How to Build a Vibrant Brand | | To earn customer loyalty, marketers must engage buyers in creative, authentic, and even subtle ways, says Oracle’s Steve Olenski. Samsung opened a flagship store that sold no products, and brands such as TOMS Shoes and Warby Parker distinguish themselves with each buying experience. Technology provides another way to build relationships—helping brands respond to questions and complaints and even provide helpful hints and entertainment. |
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| Events | Oracle Modern Business Summit
December | various locations |
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| Oracle Modern CX Summit
December | various locations |
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| Oracle Modern Cloud Day
December–March | various locations |
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| Oracle Cloud Test Drive
December–April | various locations |
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| Oracle OpenWorld
January 14–15, 2020 | Dubai
February 12–13, 2020 | London
April 21–22, 2020 | Singapore
June 17–18, 2020 | São Paulo |
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| Modern Business Experience 2020
March 23–26, 2020 | Chicago |
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