More Than Mustaches: Using Cloud to Grow Men’s Health Research | Nearly 1.3 million men are diagnosed with prostate cancer each year. The Movember Foundation is fighting to keep more of these men alive by funding research. A critical activity is encouraging participants to host local events—such as the just-completed month of mustache growing—to raise money and build awareness. Having upgraded to Oracle Eloqua, Movember’s marketers can now tailor messages to, say, hockey fans in Canada “in a few clicks,” says Movember’s Paige McCallum. Watch the video. |
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| How to Build a Vibrant Brand | To earn customer loyalty, marketers must engage buyers in creative, authentic, and even subtle ways, says Oracle’s Steve Olenski. Samsung opened a flagship store that sold no products, and brands such as TOMS Shoes and Warby Parker distinguish themselves with each buying experience. Technology provides another way to build relationships—helping brands respond to questions and complaints and even provide helpful hints and entertainment. |
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Events | Oracle Modern Business Summit December | various locations |
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| Oracle Modern CX Summit December | various locations |
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| Oracle Modern Cloud Day December–March | various locations |
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| Oracle Cloud Test Drive December–April | various locations |
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| Oracle OpenWorld January 14–15, 2020 | Dubai February 12–13, 2020 | London April 21–22, 2020 | Singapore June 17–18, 2020 | São Paulo |
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| Modern Business Experience 2020 March 23–26, 2020 | Chicago |
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