WardsAuto – Customer Experience Edition
WardsAuto The Big Story - Dealer Issue
 

APRIL 26, 2018

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More Types of Shoppers Get Financing, Then Pick Vehicle

A car-buying process that started at dealerships’ special-financing operations now is online and appealing to more than just the credit-challenged.  

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Edmunds - Building An Automotive Marketing Cloud Powered By Machine Learning
Punnoose Isaac, Executive Director Analytics will discuss building machine learning processes on the back of analytics insights. He'll explain how to make efficient marketing clouds that can extend audiences and retarget shoppers from a much wider marketing funnel. Register by 5/4 and save 30% on TLS Auto CX Analytics & AI Summit: http://tlsummits.com/acxaais2018/

Note to Silicon Valley: Dealers Adaptable Too

They are best-suited to serve the changing customers, says WardsAuto Industry Voices commentator John Possumato.

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Webinar: How to Design Better VDPs

In this free WardsAuto webinar on Thursday May 3 at 2 p.m. ET/11 a.m. PT, Jon Ferry of Dealer.com, will outline latest UX practices, share emerging consumer shopping preferences and tell how data and research make it possible to create better vehicle details pages. To register, click here.

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Reach Millennials – and Their Boomer Parents

At first, Baby Boomers may have been slower than their Millennial kids to adapt to social media. That time has passed.

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New CX Conference Joins 14th Annual TLS Event

“We launched the Auto CX Analytics & AI Summit based on feedback from delegates at the Automotive CX Summit,” says Jon Munzel, founder and president of the Thought Leadership Summits.

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