The next two sessions put the spotlight on music marketing - specifically all the latest trends in streaming service playlists and the playlist pitching process, and the ins and outs of fanbase building for new artists. Check out all the info below.
We've also added some brand new sessions to the schedule. The first looks at the evolution of music distribution, the role a distributor now plays, and the rise of artist and label services. The second looks at the evolution of music piracy and the industry's efforts to enforce its rights online. Again, check out full info below.
The webinars take place each Tuesday afternoon at 2.30pm London time and are delivered by CMU's Chris Cooke. Attendees can also access online resources and a recording of the webinar available for a month after the live session.
BOOK NOW to secure your place - access to each individual webinar is just £25, plus you can book into four webinars for £75 and all nine for just £150.
The nine webinars currently on sale are listed below - click through to book:
Streaming Service Playlists | 6 Oct
Building A Fanbase For New Artists | 13 Oct
Understanding Brand Partnerships | 20 Oct
Building A Direct-To-Fan Business | 27 Oct
Top Five Music Industry Developments In 2020 | 3 Nov
Top Five Streaming Developments In 2020 | 10 Nov
Top Five Copyright Developments In 2020 | 17 Nov
The Evolution Of Music Distribution | 24 Nov
The Evolution Of Music Piracy | 1 Dec
You'll find more information about each webinar below.
CLICK HERE FOR MORE INFORMATION AND TO BOOK
We can also run these and other webinars bespoke for your team. Email insights@unlimitedmedia.co.uk for more details.
Tuesday 6 Oct | 2.30pm | BOOK TICKETS
We all know playlists drive a lot of plays on the streaming services, with playlister pitching now a key part of any music marketing campaign. But how do streaming service playlists work? And how is the evolution of playlist curation impacting on the future of music marketing? Get up to speed on playlists with this webinar.
Tuesday 13 Oct | 2.30pm | BOOK TICKETS
How do artists go about building a fanbase in 2020? In this webinar we'll talk through the fanbase building process, from when artists are working truly DIY, through the involvement of different music industry business partners like management, distributors, labels, promoters and specialist agencies.
Tuesday 20 Oct | 2.30pm | BOOK TICKETS
Brands see the value of music as part of their marketing activity. But how do brand partnerships work? What do brands want from these partnerships and how does that impact who they do the deal with? And what can artists expect in return when they ally with consumer brands? Get up to speed on brand partnerships with this webinar.
Tuesday 27 Oct | 2.30pm | BOOK TICKETS
The biggest impact digital has had on music is the direct-to-fan relationship – but are artists and their business partners truly realising the potential of D2F? This webinar explains how data and digital tools can be used to drive extra revenue for each artist business.
Tuesday 3 Nov | 2.30pm | BOOK TICKETS
In a year dominated by the impact of COVID-19, what have been the key developments in the wider music industry in 2020? As the live industry restarts, what will it look like? And what impact will the challenges of 2020 have long-term on all the other strands of the music industry? Find out in this webinar.
Tuesday 10 Nov | 2.30pm | BOOK TICKETS
While the streaming boom continues, led by Spotify-style services, the digital music market is diversifying again. New streaming products and business models present both challenges and opportunities, while lingering questions about Spotify-style streaming increasingly need to be answered. We'll run through it all in this webinar.
Tuesday 17 Nov | 2.30pm | BOOK TICKETS
The music rights business has been more stable during the COVID-19 crisis, though certain revenue streams have taken a hit. Meanwhile copyright law and the music industry's licensing systems continue to evolve. Get a speedy update on all the key developments in music rights with this webinar.
Tuesday 24 Nov | 2.30pm | BOOK TICKETS
Music distribution has changed a lot over the last fifteen years. This webinar reviews the evolution of digital distribution, explaining how distributors expanded their services and client base, and runs through the distribution options open to artists and labels today.
Tuesday 1 Dec | 2.30pm | BOOK TICKETS
As the legitimate digital music market has evolved so has online music piracy. This webinar looks at the piracy challenge over the last 20 years, how the music industry has sought to tackle the problem, and which anti-piracy tactics actually work today.
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