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May 5, 2023
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Top News
More households have pets than children, Census data shows. Learn how to bring Americans' love for their furry sidekicks into your marketing.
Full Story: REALTOR® Magazine (5/4) 
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Best Practices in Sales & Marketing
Nearly half of selling is hybrid and 32% primarily remote, according to recent Rain Group research, so today's sales teams must be skilled in this growing way of business-to-business selling. The Rain Group's Mary Flaherty tells how to build a team that prospers with hybrid selling, explaining how to adapt seven skills that will allow them to shift back and forth with ease.
Full Story: RAIN Group Sales Blog (5/3) 
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Sing a new leadership tune by incorporating jazz skills
(Pixabay)
Great jazz comes about through improvisation, wrong notes and a willingness to embrace failure, says management professor and jazz pianist Frank Barrett on the IdeaCast podcast. The author of "Yes to the Mess—Surprising Leadership Lessons From Jazz" says it's important to move forward despite vague cues, unstructured tasks and a lack of control.
Full Story: Harvard Business Review (tiered subscription model) (5/3) 
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Real Estate Trends
Borrowing costs are lower even after the Fed's hike this week—but another issue looms large.
Full Story: REALTOR® Magazine (5/4) 
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Home buyers are being squeezed tighter by higher mortgage rates and home prices. What are consumers in your state paying?
Full Story: REALTOR® Magazine (5/4) 
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A long list of rules, including a requirement that all roofs and walls remain white has not deterred buyers from the Alys Beach, Fla., a planned community. Real estate professional Jonathan Spears with Compass has watched average prices in the community increase by about 25% to $5.74 million.
Full Story: The Wall Street Journal (5/4) 
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Technology & Innovations
Marketers and agencies are beginning to trial emerging artificial intelligence-driven tech tools to glean data from experiential event participants, personalize experiences and shift efforts from brand awareness to performance marketing plays, say experts. Although platforms aren't yet capable of seamless executions, brands such as Coachella see value in tapping the technology for in-person events tied to metaverse efforts.
Full Story: Ad Age (tiered subscription model) (5/2) 
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Business Wellness
Danna Johnson, a power fundraiser for children's causes, recently launched her own effort to support foster families. There's a reason her brokerage is her charity's base.
Full Story: REALTOR® Magazine (4/27) 
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Fair & Equitable Housing
The New York State Energy Research and Development Authority has $15 million in grants available for building developers and owners interested in creating affordable housing powered exclusively by electricity. Eligible buildings must meet "passive house" standards for heating and cooling, meaning they'll require less energy overall.
Full Story: Utility Dive (5/3) 
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Legislation & Regulation
As the Federal Reserve announced another interest-rate hike—this time a quarter point—it also indicated that a pause could be coming, with banking turmoil playing a role. "In principle, we won't have to raise rates quite as high as we would have had this not happened," said Fed Chair Jerome Powell in a press conference.
Full Story: NBC News (5/3) 
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Tellus, a fintech startup that promises high yields on savings, should be investigated by the Federal Deposit Insurance Corporation "to ensure that customers are protected from financial fraud and abuse," wrote the chairman of the Senate Committee on Banking, Housing and Urban Affairs Sen. Sherrod Brown, D-Ohio, in a letter to the agency. "I am concerned that Tellus's practice of marketing high-interest deposits to fund real estate loans may give consumers the false impression that their money is as safe as a deposit at an FDIC-insured bank," Brown wrote.
Full Story: TechCrunch (tiered subscription model) (5/4) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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