Millennials retain positive view of housing market | Virtual influencer popularity fades; could it return? | How to bring more creativity to your marketing
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Millennials retain positive view of housing market According to a recent study, most millennials believe conditions are favorable for home buying and plan to buy a home in 2023. This generation is willing to pay higher prices and interest rates for homes that meet their needs, and they are also open to alternatives like auctions. Full Story: Forbes (tiered subscription model) (8/31)
Virtual influencer Lil Miquela (Lil Miquela/Instagram)
Virtual influencer popularity is waning beyond their use for marketing stunts as brands shift their focus toward authenticity, generative AI capabilities and short-form video, say experts. "Agency executives say as AI continues to democratize tech, making it faster, cheaper and more scalable, there could be a resurgence alongside Web3 immersive experiences," writes Kimeko McCoy. Full Story: Digiday (tiered subscription model) (8/31)
How to bring more creativity to your marketing A more creative marketing approach starts with determining your brand's unique selling proposition and communicating that with unique messaging, a different perspective and interesting creative formats, writes Claremont Head of Marketing Piers Gardener. Gardener provides examples of creative marketing from B2B brand Blendtec, Apple and Nike to help marketers stand out from the crowd. Full Story: MarketingProfs (free registration) (8/31)
Which small changes wield the most power? Small changes can yield big improvements for clients, especially when they affect elements that customers interact with frequently, writes Kyle Walters of L&H CPAs and Advisors. Tweaks that require little time or money include adding email footers with clear links to client portals or job applications. "You don't have to make wholesale changes all at once. You just need to get 1% better at a time," writes Walters. Full Story: Accounting Today (8/31)
Sales leaders who stick to their Luddite ways over AI may end up in the history dustbin along with Blockbuster Video, Lance Tyson, CEO of Tyson Group, writes. Sales leaders can leverage AI for better efficiency, customer insights, sales prospecting and forecasting, Tyson says. Full Story: Fast Company (tiered subscription model) (8/30)
Fed's Bostic suggests interest rates may be high enough Atlanta Federal Reserve Bank President Raphael Bostic said that he believes that interest rate "policy is appropriately restrictive" to bring inflation back toward the 2% goal over a "reasonable" time frame. Meanwhile, the government reported that the personal consumption expenditures price index, a closely watched inflation gauge, increased 0.2% on a monthly basis in July. Full Story: Reuters (8/31),USA Today (8/31),The Associated Press (8/31)
Expert: Banks' adoption of FedNow to be fairly rapid A bank survey by IntraFi around the Federal Reserve's July rollout of FedNow found 48% considering using the instant payments system and 23% saying they "definitely plan" to use it. Linda Fischer, chief operating officer at bank technology firm CSI, says she expects almost all banks she works with to start using FedNow at least in "receive mode" within the next year. Full Story: The Financial Brand (9/1)
Editor's Note
SmartBrief will not publish Sept. 4 In observance of Labor Day in the U.S., SmartBrief will not publish Monday, Sept. 4.
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