S.C. real estate pros answer call for more affordable housing | Go beyond superficial relationships to boost sales | Watch: 3 key points to make in your elevator pitch
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Best Practices in Sales & Marketing
Go beyond superficial relationships to boost sales Relationship selling will always be in fashion, writes sales expert Colleen Francis, but it should go beyond superficial relationships and coffee dates. Francis recommends that salespeople should be willing to make their customers uncomfortable by "teaching them something new that maybe they didn't know, or pushing them to think differently about a challenge that they might be facing." Full Story: Engage Selling (7/31)
Watch: 3 key points to make in your elevator pitch This food-centric episode of Entrepreneur's "Elevator Pitch" highlights the essential elements of a successful pitch: clarity, problem-solving and financial acumen. Three business insiders rate entrepreneur elevator pitches and detail the effective aspects of a pitch. Crucially, remember to make the ask at the end of the pitch. Full Story: Entrepreneur (7/31)
J.P. Morgan's Tredway sees 'great entry point' into CRE investment Investors are presented with a "great entry point" into commercial real estate in the current environment, says Chad Tredway, managing director and head of real estate Americas at J.P. Morgan Asset Management. Fundamentals are strong, but investors can access appealing discounts. Tredway also discusses public and private real estate valuations and opportunities in the REIT space. Full Story: Nareit (8/1)
Technology & Innovations
Book covers promises, realities of smart-home tech In her book Threshold: How Smart Homes Change Us Inside and Out, Heather Suzanne Woods explores the impact of smart-home technologies on our lives, suggesting that while marketed as utopian solutions for convenience and safety, they can sometimes complicate home management. Full Story: Marketplace (8/2)
Rental listing's language about nearby area draws questions A short-term rental listing for a three-bedroom home in a historically Black neighborhood in Charlottesville, Va., included a controversial warning about its proximity to a low-income area, opening questions about a possible violation of federal fair housing policies. The listing was later amended. Full Story: NewsRadio WINA (Charlottesville, Va.) (8/1)
Legislation & Regulation
U.S. economy adds fewer jobs than expected in July The U.S. economy added 114,000 jobs in July, falling below expectations as the labor market continues to cool. Economists had forecast a gain of 175,000 nonfarm payrolls added. The unemployment rate also rose to 4.3%, above expectations of an unchanged 4.1%. Full Story: Barron's (8/2)
Developed economies start to cut interest rates Half of central banks in developed economies have begun cutting interest rates, and the Federal Reserve looks set to do so in September. The Swiss National Bank, Bank of Canada, Sweden's Riksbank, European Central Bank, and Bank of England have all implemented rate cuts, while the Reserve Bank of New Zealand and the Reserve Bank of Australia are anticipated to cut rates later this year. Full Story: Reuters (8/1)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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