Learn from a CPA how to take advantage of every single tax break you're owed as a small business owner.

YouTube is the most popular platform with 83% usage among U.S. consumers, followed by Facebook (68%), Instagram (47%) and Pinterest (35%) while TikTok is making the most significant strides, growing from 21% penetration in 2021 to 33% last year, per Pew Research Center. Among demographics, TikTok is favored by 49% of Hispanic, 39% of Black, 29% of Asian and 28% of white adults.

Baby boomers and Generation X employees often like to communicate face-to-face or talk on the phone, but their millennial and Generation Z colleagues prefer texts, emails or social media posts, which means each generation must tailor their techniques and honor each other's preferences to work together, writes John Millen. "In the end, the answer is for each of us to grow in our understanding of continually evolving communication preferences, styles and technology," Millen concludes.

A survey of U.S. consumers by Morning Consult found support for inclusive marketing that reflects American diversity, with higher percentages of younger demographics saying brands should make an effort, compared with Generation X and baby boomers. However, diverse marketing was reported as one of the least important factors in buying behavior overall, though for some respondents—Hispanic, Black and Gen Z audiences—representation matters and can influence purchase decisions.

The Federal Reserve signaled possible rate cuts to come, which could influence lower mortgage rates and spur housing activity.

The U.S. housing market has seen a significant uptick in homes selling for $100 million or more, marking a surge in nine-figure sales. This surge reflects massive wealth creation and migration, particularly noticeable in Florida, where the number of nine-figure deals has dramatically increased.

Wealthy buyers are increasingly purchasing luxury homes with cash, unaffected by mortgage rates. Redfin reports that almost half of all high-end U.S. homes were acquired without a mortgage in the last three months of 2023.

Idaho real estate professional Launee Wolverton packs handbags and backpacks with essential products and gives them to homeless and underprivileged women.

President Kevin Sears shares a message from the road about developments at NAR and the association's continued advocacy in support of your business. Watch his message to you.

B'nai B'rith Housing, a Boston-based nonprofit housing developer, presented plans to redevelop a Cambridge Highlands site under the city's Affordable Housing Overlay policy to create 110 low-cost one-bedroom units for senior residents. Residents at the planning meeting expressed approval, with one saying, "It's a great opportunity to use the Affordable Housing Overlay to create some long overdue lower-cost housing."

Democrats on the House Financial Services Committee raised concerns over how bank regulators' Basel III endgame proposals would affect a number of areas, including mortgage lending and green energy finance. The Democrats joined Republicans in expressing serious issues with the legislation, with Rep. Brad Sherman, D-Calif., calling the proposals "poorly tailored regulations."