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April 21, 2023
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Top News
After a persistent pullback in housing activity, some segments of the market have become distressed. That's where your investor clients come in.
Full Story: REALTOR® Magazine (4/21) 
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Best Practices in Sales & Marketing
If you find yourself unenthusiastic about your work, putting off doing things that bring joy or feeling out of alignment with your values and beliefs, you could be, as Gregg Vanourek writes, "sleepwalking" through life. You can wake up, Vanourek notes, by focusing on what matters, practicing mindfulness and taking action on things you're procrastinating over, all while realizing it may take time to snap out of it, but once you begin, momentum will build.
Full Story: Gregg Vanourek (4/19) 
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Tips to boost Instagram followers
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New to Instagram? Here are 30 ways to gain more followers and increase the audience for your company's marketing campaign, according to Caroline Forsey, manager of HubSpot's Marketing Blog. Tips include sharing user-generated content, running a contest and using a consistent brand voice that is in line with the platform nuances.
Full Story: HubSpot (4/20) 
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Real Estate Trends
Economists say even minor movement in borrowing costs will continue to have an impact on housing activity.
Full Story: REALTOR® Magazine (4/21) 
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Technology & Innovations
ChatGPT will enhance, not replace, sales staff
(Cfoto/Future Publishing via Getty Images)
Asking your team to enhance sales efforts with ChatGPT can make them more efficient, sales consultant Colleen Francis says in this video. It can provide speedy research on a potential client, offer counterarguments to objections, craft a response to an email and much more, allowing sales professionals to use or refine the result, Francis says.
Full Story: Engage Selling (4/20) 
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Business Wellness
Kyle Morris became an agent because he needed flexibility to maintain his sobriety. Now he's made it his job to pay his good fortune forward.
Full Story: REALTOR® Magazine (4/21) 
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Uncover more time with a major calendar cleanup
(Archive Holdings Inc./Getty Images)
Setting limits and putting yourself first are two ways to find breathing room in your calendar, executive coach Elisabeth Owen Hayes asserts. Another option is a complete calendar overhaul, where you start fresh, consider different ways to approach your time—such as stacking certain meetings or phone calls—and make it happen from that point forward.
Full Story: SmartBrief/Leadership (4/20) 
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Fair & Equitable Housing
The Urban Investment Group, a unit of Goldman Sachs, has acquired 10,000-plus affordable apartments for $1.15 billion in a venture that includes the Community Development Trust and the Michaels Organization. "Affordability is at the lowest point it's ever been—as a country, we're not going to be able to build affordable housing at scale to make any sort of dent in the crisis," said Dan Alger, co-head of UIG, adding that "sometimes in difficult markets, you can make the most significant investments and have an impact."
Full Story: BNN Bloomberg (Canada) (4/20) 
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Legislation & Regulation
Truist Financial has reduced its revenue growth forecast for the year to 5% to 7%, compared with the 7% to 9% projected in January, in line with similar changes at other regional banks. Truist is now taking cost-cutting steps, merging its LightStream online lending platform into its general consumer business as well as eyeing further cuts in its mortgage business and its level of real estate occupancy.
Full Story: American Banker (4/20) 
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The recent instances of manufacturing layoffs and plant closures aren't indicative of a larger trend, especially considering the base of nearly 13 million jobs the sector has built up, says Chad Moutray, chief economist at the National Association of Manufacturers. Companies can avoid layoffs and stay afloat by using several strategies now to prepare for any future problems or economic downturns, three manufacturing experts say.
Full Story: Manufacturing Dive (4/18) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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