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February 24, 2023
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Top News
The blistering cold temperatures throughout the country this week may put some properties at risk of damage. Watch out for these signs.
Full Story: REALTOR® Magazine (2/24) 
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Salute-worthy savings from Lenovo! Up to 75% off tech & more
Lenovo's Presidents Day sale brings NAR members monumental savings up to 75% off PLUS 2x MyLenovo Rewards, now through Feb 26th. Sign up for MyLenovo Rewards and get FREE expedited delivery. Shop at www.lenovo.com/NAR or call 1-800-426-7235 for sales help.
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Best Practices in Sales & Marketing
Sales managers can suggest their teams ask existing customers for referrals to divisions within their companies, to businesses that are part of their larger family of companies and to their suppliers. "Those internal referrals will produce more sales quickly than, of course, your new prospects," sales consultant Colleen Francis says.
Full Story: Engage Selling (2/23) 
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TikTok outshone other platforms with an average 5.69% engagement rate in 2022 while Twitter, Facebook and Instagram saw decreasing rates between 2020 and 2022, and averaged less than 1%, per Rival IQ's analysis of social media activity for 2,100 businesses. Instagram yielded the highest engagement among the three platforms with a 0.47% average.
Full Story: Social Media Today (2/22),  Fast Company (tiered subscription model) (2/22) 
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Real Estate Trends
As borrowing costs increase, rate dispersion among lenders is growing. Your clients could save up to $1,200 annually by shopping around for a loan, experts say.
Full Story: REALTOR® Magazine (2/23) 
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The Iowa Association of REALTORS® is tracking an uptick in pending sales compared with the end of 2022. "People are back out looking and ready to make that move," association President Krista Clark says.
Full Story: Radio Iowa (2/23) 
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A family of six moved from renting in New York City to purchasing a $1.7 million Colonial Revival home in suburban New Jersey. The home was purchased in 2021 amid competing offers with an extensive renovation to follow.
Full Story: The New York Times (2/21) 
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Technology & Innovations
From security to building automation, technology is changing the apartment management industry. Apps to control building access and automated updates to tenant rolls are among current innovations.
Full Story: GlobeSt (free registration) (2/24) 
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Business Wellness
Pam Graves, who participated in mission trips to Uganda, helped a local cook open a culinary school to teach abuse victims a trade to support themselves.
Full Story: REALTOR® Magazine (2/24) 
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Fair & Equitable Housing
An Apartment List analysis finds stagnation in Black homeownership rates, a contributing factor to the persistent racial wealth gap. "A legacy of institutional racism has created cultural, political and financial barriers that have suppressed Black homeownership for generations, highlighting the housing market's role in the nation's enduring wealth gap," according to researchers.
Full Story: MarketWatch (tiered subscription model) (2/23) 
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Legislation & Regulation
Treasury Secretary Janet Yellen has said the world economy is on a stronger footing than what had appeared probable toward the end of last year. Yellen has noted a U.S. plan for $10 billion in aid for Ukraine, speaking at a Group of 20 meeting in India on the eve of the first anniversary of Russia's invasion.
Full Story: Bloomberg (2/23),  Reuters (2/23) 
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Despite several Federal Reserve rate increases last year, the U.S. economy continues to grow, the labor market remains strong and inflation is not cooling as much as expected, experts say. Those conditions, "could be the recipe the Fed needs to keep raising rates," said Mike Loewengart, head of model portfolio construction at Morgan Stanley Global Investment Office.
Full Story: TheStreet (2/23) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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