NAR membership remains steady notwithstanding slower home sales | Should active listing agreements entered into before the MLS policy change be amended to address the settlement agreement's prohibition on offers of compensation being communicated on the MLS? | The more the merrier for successful client meetings
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June 7, 2024
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While the media forecasts a "mass exodus" from the real estate profession, NAR membership numbers have remained consistent in the last year.
Full Story: REALTOR® Magazine (6/6) 
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Settlement Answers
Should active listing agreements entered into before the MLS policy change be amended to address the settlement agreement's prohibition on offers of compensation being communicated on the MLS?
If the listing agreement instructs the listing broker to make an offer of compensation without reference to the MLS, no change to the listing agreement is needed, as the listing broker can comply with that instruction without violating the MLS policy change. But if the listing agreement specifies that offers of compensation be made "on the MLS," then the listing broker should work with the seller to amend the listing agreement—before the MLS policy change is implemented on Aug. 17—to make it clear the listing broker will not make an offer of compensation on the MLS and will not be violating the listing agreement by failing to make an offer of compensation on the MLS. Get more facts about NAR's proposed settlement agreement at facts.realtor.
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Best Practices in Sales & Marketing
Sales professionals should take managers or other specialists from the company with them to client meetings, writes sales leader Colleen Francis. "It will improve the number of opportunities with that customer, the value of those opportunities, will speed up the time it takes to close and will improve the closing ratio," Francis writes.
Full Story: Engage Selling (6/5) 
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There is data to prove that ad campaigns incorporating radio and digital perform better than digital-only, yet radio's power to reach and engage audiences is often underestimated, Marketron executive Beth Osborne writes in the Radio Advertising Bureau's "Radio Matters" blog. "Only a small part of any audience is in the market for a product or service at that moment, whether they hear a radio spot or view a digital ad. Radio has a way of planting a seed because it outperforms other media in terms of attention and recall," Osborne writes.
Full Story: Inside Radio (6/6) 
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Real Estate Trends
Freddie Mac says rates could decline modestly throughout the remainder of the year.
Full Story: REALTOR® Magazine (6/7) 
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Jennifer MacDonald currently has the listing for the oldest home for sale in the U.S., a Massachusetts property built in 1669. The three-bed, two-bath home was expanded in 1703.
Full Story: WJW-TV (Cleveland) (6/6) 
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Technology & Innovations
High-resolution, professionally rendered visuals showcase interior design options in detail, including textures and colors. Incorporating 360-degree images or videos offers buyers an immersive experience.
Full Story: LinkedIn (6/4) 
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Business Wellness
Texas real estate pro Priyanka Johri started a pet-friendly assisted living facility in the absence of other options.
Full Story: REALTOR® Magazine (6/6) 
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Fair & Equitable Housing
The U.S. Department of Housing and Urban Development has introduced a new loan product through the Federal Housing Administration to finance the purchase, refinance and improvement of manufactured home communities. This initiative aims to enhance affordable housing options, support mission-focused entities in maintaining reasonable rents and improve community infrastructure, benefiting over 5,000 families within five years.
Full Story: NewsBlaze (Folsom, Calif.) (6/5) 
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Legislation & Regulation
There are six U.S. regional banks with a substantial exposure to commercial real estate loans whose long-term ratings were placed on review for downgrade, according to Moody's. They are Fulton Financial, Peapack-Gladstone Financial, First Merchants, Old National Bancorp, WaFd and F.N.B.
Full Story: Bloomberg (6/6) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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