Mortgage rates slip after Fed hike, but what's next?

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When clients talk politics, stay above the fray | Agent finds opportunity in own neighborhood | Why LinkedIn has become a favorite among influencers

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November 4, 2022

Top News

When clients talk politics, stay above the fray How divisive public discourse is affecting business relationships—and what you can do about it. Full Story: REALTOR® Magazine (11/1)

PROVEN STRATEGIES OF MILLIONAIRE AGENTS Learn how to immediately implement the only 3 strategies that matter right now: 1) Reverse Prospecting (so qualified leads seek YOU out); 2) How to identify and reach the best prospects and convert them to appointment; 3) How to become the go-to agent in your market >> WATCH

Best Practices in Sales & Marketing

Agent finds opportunity in own neighborhood Broker Tom Fleming is leveraging his knowledge of the area as he markets this historic Hamilton, Ontario, home, a property that is near the agent's own house. "I've been [in] most of the houses on the street, and 129 really does stand out in terms of the level of preservation: It does look like it was built yesterday," Fleming said. Full Story: The Globe and Mail (Toronto) (tiered subscription model) (11/3)

Why LinkedIn has become a favorite among influencers LinkedIn's efforts to expand its creator-focused features has led to a surge in influencer content, and while some criticize its "toxic positivity," influencers and brands say they are experiencing high performance on a platform that's free of negativity and controversy. Marketers and creators share how they are succeeding on the platform, including content tactics and how to appeal to an audience that is aspirational and wants to spend. Full Story: Motherboard (11/1)

Remember a story to tell about your business' origins Bring customers to your business with your story, spreading it on social media and through other marketing channels, writes Steve Strauss, attorney and author of small-business books. Your business story might be "about how you cobbled together the money to get started, or your early lean years, or how you landed that big client," Strauss writes. Full Story: USA Today (11/3)

Real Estate Trends

Mortgage rates slip after Fed hike, but what's next? Economists eye two possible scenarios: Rates could rise to 8% or higher by the end of the year, or they could stabilize. Know what to expect. Full Story: REALTOR® Magazine (11/3)

Calgary families seek multigenerational homes Demand is up for homes in Calgary, Alberta, that are designed to accommodate multigenerational families. These homes often feature a separate entrance and kitchen. Full Story: CBC News (Canada) (11/3)

Home value drain hits Opendoor Opendoor reported significant losses for the third quarter, with the iBuyer's struggles underscoring a broad slowdown in the housing market. A write-down in home values was a major contributor to the company's losses. Full Story: The Real Deal (11/3)

Technology & Innovations

Tool promises to draw attention to rentals on TikTok Real estate marketing company Rent. has created an automated tool to increase the profile of available properties on TikTok. The tool, RentSocial., promises to make video creation on TikTok with "no effort from the client." Full Story: Marketing Dive (11/3)

Business Wellness

#FeelGoodFriday: Florida REALTOR® helps addicts get sober, stick to recovery After her father, husband and son struggled with addiction, Catherine McClellan launched a transitional home for people recovering from substance abuse. Full Story: REALTOR® Magazine (11/2)

Legislation & Regulation

White House's Klain: "We are not in a recession" The economy has not entered a recession and remains in good health, and the Biden administration continues to focus on fighting inflation, White House chief of staff Ron Klain says. "Unemployment claims remain at a historical low. ... The economy is growing. It is strong. It is creating jobs," Klain says. Full Story: The Hill (11/3), Reuters (11/3)

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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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