Common marketing terms focus on spaciousness

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National Association of Realtors

July 13, 2021

Most-Used Listing Buzzwords

The pandemic proved that size matters. Adjectives most commonly used in real estate marketing copy focus on relaying a home’s proportions.


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Fewest Homeowners in Forbearance Since Pandemic Began

The number of people nationwide putting a pause on mortgage payments has fallen below 2 million for the first time since April 2020.


Mortgage Costs Rise 20 Times Faster Than Incomes

Even though mortgage rates are down from a year ago, the median existing-home price has jumped 24% in that time. Get more insights from NAR’s Housing Affordability Index.


Greenhouses Grow in Demand as Gardening Takes Off

These glass enclosures can have more purpose than simply storing plants.


Tell Us Your Story

 
You Did What for Your Client?

You Did What for Your Client?

We want to hear about your most memorable experiences working with clients in the field. Whether it was a hilarious, heartwarming, or cringeworthy moment, share your story and you may be featured in REALTOR® Magazine.


NAR in the Media

 
Racial Equity and the Housing Shortage

Racial Equity and the Housing Shortage

The legacy of racism in America makes it even harder for Blacks and other minority home buyers to compete in this ultra-tight market. So writes Bryan Greene, NAR’s vice president of policy advocacy, in a new column for Barron’s: “The real estate industry—and our country as a whole—have much more work to do to make America’s housing market equitable.”


We Recommend

 
10 Wild Cards in the 2021 Market

10 Wild Cards in the 2021 Market

Remote work and mobility are primary challenges, according to this annual list of industry obstacles. Find out all the topics that should be on your radar.


10 Wild Cards in the 2021 Market

If You Build It...

When the home supply hit record lows, these real estate pros set out to create their own inventory.


5 Rules of Social Media Engagement

5 Rules of Social Media Engagement

Try these techniques to grow your following and provide value your clients won’t get from your competitors.


From Our Blogs

 
6 Tips to Revive Summer Curb Appeal

STYLED, STAGED & SOLD

6 Tips to Revive Summer Curb Appeal

Selling the outside of a home is just as important as the inside. Here are ways to instantly give the exterior an update.


How to Protect Your Tech When Traveling

YPN LOUNGE

How to Protect Your Tech When Traveling

Every year, thousands of smartphones and computers are stolen, lost, or damaged while people are vacationing. Use these quick tips to safeguard your electronics.


Living in the ‘Land of More Than Enough’

CULTURE SCAN

Living in the ‘Land of More Than Enough’

What does it mean to be successful? Real Estate Rockstars, a top-ranked industry podcast, attempts to answer that question.


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