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Mother NY’s New Tool Helps Moms Return to the Workforce Post-Maternity Leave The Pregnancy Pause keeps moms in the game By Katie Richards Mother New York has an idea to make it easier for new mothers returning to the workforce. Because women are only allowed 12 weeks unpaid leave after having a child without penalty and that many women end up leaving their jobs after having kids, Mother wanted to come up with a tool to make it...
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It Turns Out That Nearly Half of Moms Regift, Return or Throw Away Their Mother’s Day Presents Survey shows quality time beats most gifts—except jewelry By Robert Klara A few years ago, the U.K. humor site Daily Mash published a startling piece of news: The average time adults spent picking out Mother's Day presents had risen to a whopping three and a half seconds. (Better still, the report added, fewer men were stealing flowers left at crime scenes and cemeteries to rewrap and...
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Vivendi Finally Makes Good on Its Long-Rumored Plans to Buy a Majority Stake in Havas Offers more than $2.5 billion By Patrick Coffee After months of rumors, the Bollor? family has moved to consolidate its stakes in French media giant Vivendi and the global Havas organization. According to multiple reports, a Bollor? board of directors release and Havas' own statement, the agency network "has been informed" of Vivendi's offer to pay 2.36 billion euros, or more than $2.5...
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Save the Children’s ‘Child Mother’s Day’ Site Shines Light on Girls Forced Into Motherhood JWT campaign raises awareness and funds By David Gianatasio It's a sad fact: Many mothers in the world today are really just scared, desperate kids themselves, struggling against impossible odds to grow up healthy and happy along with their children. Save the Children estimates that 2.5 million underage girls give birth against their will each year. And every seven seconds, a girl under 15...
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Ogilvy’s Flag for Refugee Nation and Its Olympic Team Wins Best of Show at The One Show Amnesty campaign also tops Design and Cross-Platform By Tim Nudd One of the simplest and most compelling designs of the past year--Ogilvy New York's lifejacket-inspired flag for the 10-athlete Refugee Nation at last summer's Olympics--has been named Best of Show at The One Show for 2017. The campaign, supported by Amnesty International, also included a national anthem and a program to recycle old lifejackets into...
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Boy Meets Girl, Then Woos Her With Supermarket Packaging, in This French Grocer’s Latest What better way to confess your love? By Angela Natividad Young love. It's fragrant in the air and in the springtime current of advertising, attacking from all sides like pollen. But where yesterday Mexican telecom Movistar gave us a smartphone-driven cautionary tale, today French grocer Monoprix offers something gentler, if just as improbable. For the client's 85th anniversary, Paris agency Rosapark has released "Label of...
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This Creepy Ad’s Story of Young Love Sets a New Bar for Twist Endings Y&R's study in deception By Angela Natividad This went places we didn't see coming. For mobile company Movistar, Y&R Mexico created "Love Story," a bittersweet tale of blossoming adolescent romance. (But you know that isn't really true, don't you?) The film starts with a young boy receiving a friend request from a girl. Over time, they get closer. Often it's cute; elsewhere,...
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