Good morning, Marketer, and here’s a way to meet your desired outcomes.
Actually, it’s four ways — four metrics. Today, agile marketing expert Stacey Ackerman takes us through these four crucial areas where organizations can measure toward real outcomes.
And for those interested in the intersection of augmented reality and fine art, here’s an activation at a major institution. The Metropolitan Museum of Art is launching a new experience that allows users to take a digital version of famous artifacts into the virtual world of Roblox. The experience comes with a neat AR scavenger hunt at the museum.
A van Gogh is an eye-catching outcome, for sure!
Chris Wood,
Editor
