Hello, Happy holidays! It’s the shoppingest time of the year. And if you still need to do your gift-shopping (we know we do), Mozilla’s *Privacy Not Included team just made your life a lot easier: We’ve just released the 2023 version of our popular annual Holiday Buyer’s Guide for the privacy-conscious shopper. Thinking of new smart speakers? Been eyeing that gaming console for the kids? Want to buy a fitness tracker to jump-start your New Year’s resolution? Then this guide is for you: *PNI’s expert team is researching more than 150 connected products for this holiday shopping season, including smart home and entertainment devices, wearables, toys, and health gadgets. Spoiler: Our Creep-O-Meter went through the roof. Key findings from our research include: - Santa is not the only one watching our kids: Companies are tracking children’s personal information with their smart toys and devices – to the extent where they likely violate laws for child protection
- Amazon is the naughtiest of all companies we reviewed this year
- Fitness tracker brand Garmin has been a good guy this year – even improving their privacy practices compared to last year
- Smart speakers Sonos and Bose used to be on our good guys list as well – but they turned naughty this year
- AI is coming for everything – including your kids’ toys, like in Moxie, a rather creepy AI robot for kids
We’re not gonna wrap this up in pretty paper: Privacy has gotten worse compared to last year. But it doesn’t have to be that way! There are plenty of privacy-friendly gift options – and as a consumer, you have the power to make your own choice. And just like every year, we’d like to gift you our Holiday Guide to help you make the right one. Thank you for everything you do for the internet, Jen, Misha, & Zoë
Your *Privacy Not Included team
Mozilla | 
