| | | | | First Things First | | January 27, 2020 | By Jameson Fleming |
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| How Do Celebrities End Up in Super Bowl Ads? | |
One of the more fascinating stories we've produced about the Super Bowl is about the process agencies and brands go through to land a celebrity for the Super Bowl. This story pulls back the curtain on how The Marketing Arm, and Omnicom agency, helped secure 26 celebrities in 13 ads over the past two Super Bowls, including David Harbour in Tide's iconic "It's a Tide Ad" campaign. Read more: Marketers explain how to best approach writing an ad with a celebrity, which breaks down into two schools of thought: write an ad so good that any celebrity makes it a winner or write a script specifically for a celebrity, but have a backup ready to go in case that script falls through. | |
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| How Does Your Company Help New Parents? | |
Ashley Walters, chief development officer, Curiosity As a company, we prioritize making the transition back to work as easy as possible for new moms and dads. In addition to paid paternity and maternity leave, we provide free milk stork delivery of breast milk for traveling moms. The program ships breast milk home from business trips at no cost to mom. We also allow for flexible work arrangements and work from home options as needed, allowing working families to attend doctor visits and adjust childcare schedules to suit their needs. Pamela Berman, chief talent officer, Publicis Health North America Publicis Health has a well-established Parent Transition program, designed to make the transition of returning to work after the arrival of a new child much easier. This program offers new parents a flexible return-to-work transition period during the first three months back to work. The policy allows parents to ease back into a full-time schedule, by slowly increasing the number of hours worked over a period of time. Lindsey Seyman, managing partner, Fancy Our agency provides complete flexibility in terms of working environment. We place trust in our people that they will get their work done and we don't believe in policing by asking for butts in seats. We have also been known to set-up a coloring and giant post-it station in the corner of the office when someone needs to bring their toddler into the office for a couple hours. We all love the excuse to have a crayon debate with a three-year-old. | | | |
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| | Featured Jobs | Illinois Public Media WILL - University of Illinois at Urbana-Champaign Urbana, Illinois | WCCB-TV Charlotte, North Carolina | GLOW New York, New York | MVNP Honolulu, Hawaii | MVNP Honolulu, Hawaii | | |
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