Good Morning!

For brands that are moving away from previous click-based attribution methods like MTA, there are options to consider.

Matt Voda, CEO of OptiMine Software, highlights these options and explain the simple changes that are bound to make a large impact on a brands marketing tactics.

Also, we spoke with Arm’s CMO Joyce Kim, about how she’s helping shape company-wide digital transformation initiatives across all facets of marketing and communications.

“The biggest challenge that I had was in expanding our marketing beyond targeting the semiconductor engineers that knew us well,” said Joyce. “We touch 70% of the world’s population. Whenever I speak to a room and ask how many people have a smartphone, literally every hand goes up.”