With streaming services competing for the limited time, attention, and money of consumers on entertainment platforms such as Netflix, Apple, Hulu, Spotify, Disney+, and Peacock, a new segment of potential customers—freeloaders—has emerged. ‘Freeloaders’ depend on the generosity of their friends, families, and significant others to share their streaming account passwords. Streamers will now have to find innovative cybersecurity methods, including two-factor authentication (2FA), to reduce password sharing without frustrating loyal customers. |
