Multichannel 2023 | Competitor Backlinks | Ballsy Co-Founder

Webinar: Streaming Video + Deck

Multichannel Selling Strategies for 2023

• Tips for testing channels to minimize financial risk.

• The opportunity (and obstacles) of brick-and-mortar.

• Customer acquisition tactics via the new "Buy with Prime."

Watch Now >

How to Reduce Parcel DIM Weights

Dimensional weight is a pricing method used by shipping carriers. It's a way to charge for the space your package takes up in their trucks and planes regardless of its actual weight. Read article >

3 Tools to Research Competitors' Backlinks

Google, Bing, and other search engines continue to rely on the quality and quantity of backlinks for organic rankings. Analyzing competitors' backlinks can provide ideas and inspiration. Read article >

Post-Covid Shoppers Are Omnichannel

Consumers are returning to in-store shopping — after they research online and while they compare competitive prices on-premises. Read article >

Entrepreneur Left Google to Launch Ballsy

Adam Hendle had a dream job with Google. Then he had an idea for a men's hygiene brand. Read article >

🔥 Today's Great Ecommerce Idea

To test new initiatives, set clear expectations

"Performance Max campaigns are likely to yield a lower ROI, at least initially, while Dynamic Search Ads are typically the most efficient. For top-of-funnel tests, consider softer goals such as email sign-ups and form fills — both produce first-party data."

- Matthew Umbro, Vice President of Advertising, Closed Loop

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Multichannel Selling Strategies for 2023

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