Multichannel KPIs | Online G rocery | Grasshopper Founder

July 12, 2021 | 💡On this day in 1960, the Ohio Art Company launched the Etch A Sketch®.

A Message from Modern Postcard

Mail Postcards to Lost Visitors, Lift Sales

Direct Mail Retargeting is a clever, convenient, and cost-effective way to convert more online sales. Proven by hundreds of ecommerce merchants, retargeting with postcards delivers new conversions at a positive ROI. No minimums or set-up fees. Free, no-risk start. See Video...

Webinar: Streaming Video + Ebook

10 KPIs for Multichannel Success

Key performance indicators are the critical metrics of a business. KPIs can identify strengths and weaknesses — successes and failures — to help a company succeed for the long term. In this 20-minute streaming video, we'll address 10 KPIs for multichannel retailers — those that sell on a website, marketplaces, and physical locations.

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Online Grocery Lessons from Covid-19

Covid-19 greatly changed the grocery industry, perhaps more than any retail sector. Years of projected evolution occurred in three months as the pandemic altered consumers' lives. eMarketer now estimates that 12.4% of total U.S. grocery sales in 2021 will be online.

A Message from Salesforce

Drive 33% More Revenue Over 3 Years

Learn how to increase revenue, go to market fast, find efficiencies, and deliver a better customer experience with Salesforce B2B Commerce. Read the Study...

CommerceCo Recap: A Process for SEO Link-building

Link building could be the most daunting search engine optimization task. It requires near equal portions of research, creativity, and outreach resembling cold calls. It's also critical for prominent organic search rankings.

How AI Powers Distribution, Logistics

Artificial intelligence is a list of instructions and rules that a computer needs to complete a task. Ecommerce examples include site search, product recommendations, and chatbots — all increasingly rely on AI. But the distribution and logistics industries use AI, too.

Happiness, not Profit, Drives Grasshopper Founder

Having sold Grasshopper, the virtual phone service, for $175 million in 2015, David Hauser assessed his priorities. Grasshopper was his third launch and exit, following ReturnPath (email services) and Chargify (subscription management).

🔥 Today's Great Ecommerce Idea

Invest in Digital for Long-term B2B Success

"Implementing ecommerce and other digital tools requires rethinking how your B2B organization operates and interacts with customers. It’s an opportunity to improve sales and back-office efficiencies. Part of the transition involves changing employees' roles and responsibilities. Employees will need to adjust. Likely they lack the required digital skills. Many will push back or refuse to evolve." - Lori McDonald, CEO, Brilliance Business Solutions

🗓 CommerceCo Upcoming Live Events

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July 15: Alternative Funding for Ecommerce Inventory

Crowdfunding for inventory purchases.

July 29: Modern Lifecycle Marketing

Engage customers, increase revenue, and improve retention.

🎙 'Ecommerce Conversations' Podcast

Entrepreneur's Eczema Inspires New Skincare Company

Vitaman.com Seeks Real Men for Hair, Skin Care

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🎯 Industry IQ

Resources from our partners.

Essential Amazon Advertising Search Terms

Mail Postcards to Lost Visitors, Lift Sales

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