Good morning, Marketer, and do you realize we’re living in the Matrix?

Or the metaverse, if you prefer. Kastner CEO/CCO Brandon Rochon is not the kind of person who comes to an interview armed with only one opinion. After talking about multicultural curation (see below) we explored his notion that the Matrix is here and now.

“This is just the beginning of it — the IRL and the URL colliding. The pandemic pushed us into it. The way we spend so much time together is in this Google hangout and Zoom world. I can have this place of super-isolation that I’ve had to be in for a long time and still let my mind go free. As human beings we are now starting to tap into the full potential of where reality and fantasy will start to collide.”

As long as I get to wear one of those black Neo trench coats, I’m all for it.

Kim Davis
Editorial Director

3 lessons for creating a more unified customer experience

As the world embraces more in-person interactions, things aren’t going to just go back to the way they were before. The great challenge for brands is how to reimagine their approach to customer experience by connecting every point of interaction, uniting all teams across the business and merging the trust gap between brands and consumers.

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Webinar Tomorrow: 5 Ways to Fix the Trillion-Dollar Marketing & Sales Misalignment Problem

Misalignment between marketing and sales isn’t just costing you sleepless nights. It’s a trillion-dollar problem in B2B marketing and sales. While the feud between marketing and sales is costly, it can be avoided. Join our experts for this webinar and discover best practices and tools to create more harmony between revenue teams. From actionable campaign plays you can steal to technologies that keep your teams honest, this is a can’t-miss webinar for any marketing leader.

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Quote of the day. “If you think the misalignment between Sales and Marketing is rough … then you should be TERRIFIED by the misalignment between Sales Ops and Marketing Ops in those co’s.” M.H. Lines, CEO, Stack Moxie