As brands look for new ways to identify customers in preparation for third-party cookie deprecation, digital media professionals (especially those in the advanced or connected television space) are seeing the rise of clean rooms — online platforms allowing publishers to share data with advertisers without violating customer privacy.

Working with a single clean room is relatively straightforward as each advertiser brings their own data to the table, but publishers are finding it difficult to manage multiple rooms. The high amount of unique customer identifiers and data layouts make it difficult for brands to connect audiences with advertisers.

In response, brands and publishers are embracing enterprise identity platforms to connect customer data to channels and platforms. These technologies are helping marketers build customer IDs that translate identity and data across multiple clean rooms. They also allow publishers to maintain control of customer interactions.

To understand the challenge of multiple clean rooms and what an enterprise Identity platform is, we invite you to download this new whitepaper from Adstra. You’ll learn:

How to manage customer identity without third-party cookies
How you can use first-, second- and third-party data compliantly Why insourcing your customer identity graph is better for the long-term health of your marketing
Why transparency in assigning customer identity matters