Multiple offers? Help sellers pick a winner

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Multiple offers? Help sellers pick a winner | Channel the tenacity of these fair housing pioneers | Inclusivity makes good business sense, says Kantar

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March 26, 2025

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Multiple offers? Help sellers pick a winner A bidding war may be daunting to home sellers as they wade through multiple offers to find the one with the best terms for them. Members can help their clients sort out the options and understand the counteroffer and negotiation process by sharing NAR's latest Consumer Guide. Get all the guides, which are also available in Spanish, at facts.realtor.

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Best Practices in Sales & Marketing

Channel the tenacity of these fair housing pioneers Lee Porter was denied housing in New Jersey in 1965 due to discriminatory practices. Then, she volunteered as an undercover tester for her county's fair housing council. By 1971, Porter had become the council's executive director. With Fair Housing Month right around the corner, find out how Porter and two other women helped shape the fair housing movement. Full Story: REALTOR® Magazine/YPN Lounge (3/21)

Inclusivity makes good business sense, says Kantar Hispanic people collectively have $3.6 trillion in buying power, while inclusive campaigns increase long-term sales 16% and short-term sales 3.5%, Kantar data shows. Kantar North America CEO Wayne Levings says that "brands need to appeal to as many people as possible while also targeting specific growth opportunities," such as those in expanding communities. Full Story: The Drum (free registration) (3/24)

Gen Z shifts search habits to social media platforms Generation Z is moving away from traditional search engines and opting instead for social media platforms like TikTok, Instagram and Reddit to find information. A desire for visual, fast and community-driven content drives this shift, resulting in search marketers adapting their strategies to optimize content on these platforms to remain visible to younger audiences. Full Story: Search Engine Land (3/24)

	Create Virtual Tours on your Phone with Sphere Professional-grade 3D tours don't have to be expensive or time-consuming. With Sphere, you can capture any property using just your phone in 5 minutes — no bulky equipment, no scheduling hassle, and $500 saved per listing. Download the app now and capture your first 3D tour for free!

Real Estate Trends

Office space absorption, rent growth see regional hikes

(Catherine McQueen/Getty Images)

Unique dynamics in metro areas mean that some office and multifamily markets are on the upswing while others still face negative absorption and lower rent prices. Full Story: REALTOR® Magazine (3/25)

Marriott leads growing branded residence market Marriott International is leading the branded residences market, with 142 properties and 138 in development, as Savills predicts the market will double by 2031. "The idea of a lock-and-leave lifestyle is very appealing," says Dana Jacobsohn, Marriott's chief development officer, North America, luxury brands and global mixed-use. Full Story: Skift (tiered subscription model) (3/24)

Unique Maine listing features parts from 1700s houses A $1.9 million home in Alna, Maine, is for sale, featuring 83 acres of forested land and 2,400 feet of river frontage. Built in the 1980s from parts of three 18th-century homes, the property includes original woodwork and modern amenities. Listing agent Bonnie Stone says the ideal buyer would appreciate historic preservation and the natural landscape. Full Story: Bangor Daily News (Maine) (tiered subscription model) (3/25)

Business Wellness

Thriving as a leader in a time of disruption Leadership in uncertain times requires mastering human skills such as trust-building, curiosity, psychological safety, emotional agility and a commitment to excellence, according to experts Christie Smith and Kelly Monahan. "Great leaders do not seek control for its own sake. They focus on serving their teams, ensuring that decisions benefit the organization and its people—not just their personal ambitions," says Smith. Full Story: MSN (3/19)

Fair & Equitable Housing

Zoning study highlights need for diverse housing Brewster, Mass., is analyzing its zoning bylaws to address housing affordability and diversity, with a recent outside study highlighting a lack of provisions for multifamily, mixed-use and affordable housing, as well as potential conflicts with the Federal Fair Housing Act. Town Planner Jon Idman acknowledges the need for a zoning overhaul but advocates for incremental changes to avoid unintended consequences. Full Story: Cape Cod Chronicle (Chatham, Mass.) (3/26)

Legislation & Regulation

Moody's analysis points to declining U.S. fiscal outlook Moody's has expressed concerns about the U.S. fiscal outlook amid widening budget deficits and the potential for debt to become more expensive. Tariffs could bolster revenue in the short term but may affect growth in the longer run, Moody's said. Full Story: Reuters (3/25)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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