DAILY SCOOP

Lack of transparency mars Musk’s Twitter takeover, top marketing KPIs and Meta launches storefront to sell VR tech

Also: Earned media advice on Twitter and the success of NPR’s Planet Money videos.

PR VOICES

For attracting top talent, purpose must come first

Here’s how future PR pros are thinking about pursuing careers of meaningful fulfilment.

A DAY IN THE LIFE

Socialyte’s Sarah Boyd offers insight into today's social media work

The president of the celebrity influencer and talent agency offers a unique look at the work of connecting brands with big names online.

THE CONSULTANT IS IN

4 ways to strengthen your manager communication efforts

How can you be sure that your managers’ primary channels for reaching employees are getting enough attention?

DAILY SCOOP

Google, Twitter respond to new EU social media law, teens say businesses have climate responsibility and Antarctica uses penguins to lure talent

Also: Elon Musk’s Twitter buy likely to be finalized Monday. Here’s how you can read up on the whole saga.

MEDIA RELATIONS

PR lessons from ‘You’ve Got Mail’

Here’s what media relations teams should take from the Meg Ryan and Tom Hanks romantic comedy.

THE WORKPLACE

Those tasked with upskilling your workforce are burning out

Here’s how comms pros can support their L&D colleagues.

SOCIAL MEDIA

How to help your executives become thought leaders on LinkedIn

If you start by knowing your audience and knowing your leader, you can build an online platform that demands attention.

DAILY SCOOP

USPS defends slower deliveries with fact sheet, Twitter tests slate of in-app safety tools and 49% of all voters say it’s too soon to lift mask mandate

Also: Brands take to Twitter to celebrate Earth Day.

RESEARCH

These are the top tools for monitoring the media, according to new Ragan survey

Comms pros share what they’re using to track media mentions and brand reputation in our 2022 Communications Benchmark Report.

THE FRIDAY REPORTER

Axios’s Russell Contreras offers tips for authentic connection

The race and justice reporter explains how media outlets are changing how they cover these important issues in American life.

WINNING CAMPAIGNS

Celebration of nurses during COVID sparks award-winning campaign for association

The American Nurses Association’s outreach highlighted the need for PPE and supported the rights of nurses, winning the top prize in the ‘Grand Prize: Media Relations Campaign of the Year in Ragan’s 2021 Media Relations Awards.

DAILY SCOOP

What to know about the flop of CNN+, WFH double standard threatens employer branding and sponsored social media posts skyrocket

Also: The bus system in Anchorage, Alaska offers a cautionary tale with Easter social media mishap.

OP-ED

Influencer marketing has a language problem. Let’s solve it together.

It’s time to retire terms which fail to reflect our industry’s values.