DAILY SCOOP
Twitter CEO walks back Elon Musk board appointment, Academy apologizes for inaction following Will Smith’s Oscars slap and who is interested in the metaverse
Also: Etsy sellers are striking starting today — and taking to Twitter to spread the word.
COMPANY CULTURE
Culture of caring: How to show employees they are seen and valued
It isn’t enough to say the right things. You must follow through with authentic action.
THE WORKPLACE
Here's how one PR agency is investing in the future of the office
Amid questions about the future of work, Bliss Group is making a big investment in a new space for its team.
MEDIA RELATIONS
Beyond the press release, here’s what journalists think about your communications
From social media to events, here’s what journalists really think of your efforts to grab their attention.
Twitter adds ALT text badges to photos, Ogilvy UK won’t work with influencers who retouch their bodies and faces and marketers worry over loss of cookies
Also: Here’s what PR pros should know about NYT’s new directive to its newsroom to tweet less.
PR INDUSTRY
Clean it up: PR pros’ spring cleaning checklist
Time to spruce up those media lists and revisit dusty accounts with fresh ideas.
THE FRIDAY REPORTER
Axios’ George Moriarty on writing short, pithy headlines
Host Lisa Camooso Miller chats with Axios Pro’s senior editor about cutting to the chase with your word choice and sentence structure.
SOCIAL MEDIA
How Twitter turned an April Fools’ Day joke into a real PR win
A simple “joke” about the edit button paved the way for a big announcement.
WINNING CAMPAIGNS
Academy of Nutrition and Dietetics’ resource hub on COVID-19 boosts web traffic
The resource hub for professionals offered webinars and government information; the consumer hub talked social distancing, home food safety and more.
ESI Energy downplays guilty plea over 150+ dead eagles, travel brands weigh waning support for mask mandates, and Lego’s metaverse play
Also: Miller Lite takes on #NationalBeerDay with goofy new product launch.
CORPORATE SOCIAL RESPONSIBILITY
ESG is more than a buzzword for Hawaii business leaders
Consider these four lessons from the Aloha state for communicating important values to audiences.
DIVERSITY AND INCLUSION
How to practice inclusive employer branding
Making your employer branding inclusive means being real with current and prospective employees while not being afraid to sell a vision.
EMAIL
7 tips to improve internal email communications with iOS 15 updates
Apple made a big privacy change to their iOS 15 email app with Mail Privacy Protection (MPP) which will directly impact the quality of your email metrics and marketing campaign data for years to come.
SPEECHWRITING
3 speechwriting tips to find the perfect sound bite
Four industry pros share their best practices for writing inclusive, interesting messages that have staying power.
Ragan’s Workplace Wellness Conference
REGISTRATION NOW OPEN
Join us August 16-17 at the Hyatt Regency in Chicago for a unique event focused on workplace wellness. We’ll take you under the hood of top companies and their wellness initiatives -- so you can implement strategies that will boost morale and retention at your organization.
