Let's Get Connected: Titans of Audience Engagement
What are the latest strategies in connecting powerful, can't-ignore messaging to audiences? How can you create personalization at scale? What marketing formats are best at breaking through on premium TV, short-form video and multi-platform brand integrations? Learn how advancing analytics are helping marketers fine-tune and better target promotions to their desired audience segments.
Moderator Gayle Fuguitt, Chief of Customer Insight and Innovation, Foursquare
Speakers Eric Edge, Head of Global Marketing Communications and Industry Relations, Pinterest Oliver Laubscher, Chief Media Officer, VICE Media Stephanie McMahon, Chief Brand Officer, WWE Dave Otten, CEO, JW Player Ira Rubenstein, Chief Digital and Marketing Officer, PBS Barry Tishgart, SVP and GM, BAMTech Media
We're Going Live! Thrills with Experiential Tech
Advancing technology is enabling sports, concert and live events to offer spectacular experiences for fans. How are companies introducing VR, increasing social media engagement and ramping up in-venue interactivity during these events?
Moderator Janko Roettgers, Senior Silicon Valley Correspondent, Variety
Speakers Kevin Chernett, EVP Global Partnerships and Content Distribution, Live Nation Rebecca Howard, SVP of Emerging Platforms and Partnerships, Discovery VR Kay Madati, VP and Global Head of Partnerships, Twitter Bachir Zeroual, Head of VR Marketing, Samsung Electronics America Keith Richman, President, Defy Media
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