| Hi John,
Are you watching the Philadelphia Eagles face off against the Los Angeles Rams tonight? If you’re streaming the game on Peacock, you’re not alone.
As streaming platforms secure major rights deals, digital viewership of major live events is overtaking traditional TV, even when the broadcast doesn’t go completely as planned. (Yeah, we’re looking at you, Netflix.)
To make connected TV (CTV) a successful part of your 2025 advertising and marketing strategy, don’t miss this exclusive bundle of EMARKETER resources: - “US CTV Time Spent vs. Ad Spending,” analyst report
- “US Sports Streaming 2025: What’s Driving Viewership and Spending,” on-demand webinar
- “US Sports Streaming: Women’s Sports and Gambling Drive Viewership Gains,” analyst report
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| Sincerely,
Henry Powderly
Senior Vice President, Media Content and Strategy
EMARKETER
Sponsored by MiQ, Genius Sports, and MNTN |
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