Retailers are diving into textiles that promise to make you fitter, keep you hydrated and help you look thinner. Called cosmetotextiles, these fabrics are a way for textile firms to tap into the massive wellness industry — estimated last year to be globally worth $4.2 trillion, the size of the world’s third-largest economy, Japan. And from a consumer perspective, it makes a lot of sense. After all, if you can’t remember to moisturize every morning, why not just buy jeans that do it for you? If your running shorts could make you faster, or less achy in the morning, why wouldn’t you take advantage? |